Sefton Bass III

(Created while currently employed at Signs By Tomorrow)

One of my company's clients is Indus American Bank. We handle the majority of their signage and promotional advertising. These banner stand designs created by me were used mainly for the new opening of their Iselin NJ branch, and was then distributed throughout the rest of their branches.

(Created while currently employed at Signs By Tomorrow)

The Scholarship Fund For Inner City Children has been a client of my company's for many years. I had the pleasure to design their recent promotional signage (consisting of several various posters and flyers) explaining their mission to help the children.

(Created while currently employed at Signs By Tomorrow)

A few of our clients consists of several car dealerships and auto repairs such as DCH Honda, Loman Auto, Nissan, etc. These are several various billboards/ building banners created for their promotional advertisements. 

(Created while currently employed at Signs By Tomorrow)

For Vito Mazza's Spa and Salon, I have been responsible for designing as well as producing their seasonal promotional signage. Every season, I create various window banner displays, flyers/ mailers, brochures, indoor posters, mirror clings, punch cards, etc.

(Created while currently employed at Signs By Tomorrow)

This tri-fold brochure was designed for Clean Cut Renovations Solutions for promotional advertising at a trade show. We do a lot of their signage and promotions such as their brochures, business cards, banners, van vinyl decals, etc.

This series of posters was created to portray the essence of a film festival and its meaning without the use of images ultimately emphasizing the hierarchy of text. The Color of Society: 2011 Spike Lee Film Festival (not an actual festival) embodies the concept of the overall African American life within racial based society. All of the movies chosen relate to the struggles and triumphs of the black community in a period time of an unjust nation. The choice of color is based off the Pan-African Flag (also referenced as the UNIA flag) which represents unification and liberation of African Americans.

This project was to create an info graphic poster out of the "norm" in humerous tone that will catch viewers attention. his info graphic poster is based off data from my daily life that was collected for several weeks. The data collected is based of the amount of times I have cursed and what environment it was said in. The length of the table displays the percentage of the times within a certain environment.

​With Love of My Life: An Ode to Hip-Hop, it is in dedication to the music genre that has essentially help mold me into the person I am today.  Hip-Hop in my eyes is more then just music, it is a culture.  It is a lifestyle.  It has for decades served as the unification of the African American community.

​One of the most influential people of my generation is Spike Lee.  As a film director, producer, writer, and actor, Spike Lee has won many awards for his films such as an Emmy Award and Academy Awards.  His films have discussed issues like race relations, "colorism" within the African American community, urban crime, poverty and other political topics.  Within Spike Lee: Black Thoughts, I wanted to demonstrate his thought process by representing them in colors of Pan-Africanist ideology.

​Complex Simplicity: The Pieces of Us was featured in Rutgers University's Mason Gross School of the Arts 2013 BFA Thesis Exhibition.  Within this book, I contextualize my overall thought process that essentially creates the majority of my art work.  I discuss the concept of "pieces of a whole" which refers to how we are all individuals that are ultimately made up of various elements like race, gender, sexuality, etc. that determine who we are as a person.

​Through the book, The Rebirth of Black, I explore the rise of the black arts (such as art, music, literature, etc.) overtime.  Within the three chapters, the viewer is able to get a since of time progression. The first chapter deals with early struggle within the African American community. The second chapter then proceeds to the uprise of black art, the Harlem Renaissance.  Finally the third chapter deals with the success and results of the Harlem Renaissance.  The art work displayed throughout the book also represents time progression. When the book first starts, the photos are black & white and are shown broken up into sections. As the book progresses, the images start to gain their full color slowly.

Society's Parts indulges on the concepts and assumptions of individual identities throughout society.  Although we all try not to, the majority of the time we judge individuals based on a first glance.  Whether it may be due to race, gender, age, sexuality etc., we form a stereotypical assumption.  Society's Parts plays with the idea of interchanging these assumptions.  By taking sections of various individual's faces and mixing them up, does our perception change?  If you mixed a child's upper face portion with the beard of a prisoner, does the negative assumptions of a prisoner still exist?  The overall concept is to show how much we as a people make assumptions through these stereotypical facial features.

Take A Closer Look was an Independent project used to focus on the idea of identity and the concept of “pieces of a whole”.  As individuals, we are all made up of “pieces” (both physical and internal) that define who we are.  In this installation, there are two broken mirrors and a mock up of the mirrors made from aluminum foil in the center. The two mirrors represent the physical pieces of us that we can see.  Having the broken mirrors spaced out creates an illusion of separation of the body.  The aluminum recreation is used to represent the internal pieces that make us who we are. With the foil, we can somewhat see a reflection but not really clear (like are internal aspects).

Rhythm Remedy was based off an assignment to functionally solve an everyday problem in a form of an app.  Rhythm Remedy is the cure to all moods.  Music brightens many people's spirits whether they may be in a good mood already or filled with anger and frustration.  With this app the user will go through a series of humorous, and serious questions. By the end of the questions, Rhythm Remedy will determine what kind of mood that the person is in and play music accordingly.